The Canada Media Fund (CMF) partnered with industry leaders to present 51 events throughout Canada and internationally in 2015-2016. These partnerships are valuable opportunities for the CMF to gauge the current state of the industry, inspire new ideas, foster industry innovation, and promote Canadian content and talent.
The CMF’s partnership strategy focuses on building stakeholder relations, gathering and disseminating industry intelligence, promoting successful content, developing business opportunities for producers to support coproduction and communicating key messages to the industry. It is also designed to support the CMF’s strategic objectives and contribute to the consultation process by allowing stakeholders several opportunities to meet with CMF representatives.
The CMF reviewed its partnership evaluation frame of reference to take into account current and future objectives, as well as to evaluate the return on investment of its partnership program.
The CMF also conducted an assessment of industry events in international markets by surveying top CMF-funded producers specialised in drama to gather their insight into which markets are best for their business strategies. The Partnership evaluation frame of reference and survey will help inform decisions on partnership strategies for the year to come.
List of Partnerships in 2015-2016